To be honest I thought it would be quicker but in less than 24hours Reading festival has sold out. By less than 24hrs I mean after they announced the festival would go ahead this year. Tickets have been on sale for months now. I bought mine ages ago. But there’s been such pent up demand for something, anything, to actually go ahead this year … once the announcement went out they came in their droves and snapped up what was left. 

and of course there is the usual price-gouging going on with the touts selling for exaggerated prices on viagogo. It’ll be interesting to see if this changes the demographic. Only time will tell.